Poster Pride & Prejudice: case study AIR

Where we look at one Scorching piece of artwork that generates excitement for what it is advertising. 

Then on the flipside we also have a Torturous piece that makes you wonder how it ever got approval to promote the product...

French electronic band Air have eight studio albums to their name.  Here are the best and worst album covers they have produced in my humble opinion.

The Scorcher

It is a close call between The Virgin Suicides and Moon Safari, but I love the text and symmetry of this particular one just a smidge more.

The Torture

This makes them look like a couple of pretentious prats (yes I know they are French but that doesn't excuse this travesty).  Even the title Talkie Walkie makes me cringe.